The Engine | Sidecar

01 / The problem

Right now, you’re the sales department.

The strategy lives in your head. The pipeline lives in your gut. Every big deal still needs you in the room. Every year that stays true is another year the engine doesn’t get built. Not because you lack effort or talent, but because nobody can build an engine while driving the truck.

02 / Why owners call us

It usually starts with one of these.

Growth stalled, or got lumpy.

Revenue flattened or swings without warning, and you can’t explain why from the numbers you have. For someone who knows their business cold, not knowing is the worst part.

You want out of day-to-day selling.

Burned out, thinking about succession, or just done being the only person who can close. Sales has to run without you, and there’s no path to that yet.

A big investment forced the issue.

A new line, an acquisition, added capacity, or a bank that wants a real forecast. The handshake pipeline just became a liability on paper.

A sales hire didn’t work out.

And the more you think about it, the more it looks like there was nothing to plug them into.

03 / What gets built

Every deliverable replaces a guess.

“We chase anyone with a pulse.”

The best-client list

A tiered, named list of who’s actually worth the effort, built from your own margins.

“How we sell lives in my head.”

The sales playbook

The whole way you win, written down, so a new hire can run it and nobody can walk out with it.

“We pay the way we’ve always paid.”

The comp plan

Pay that points at the growth you want. Comp is a strategy document, whether you designed it or not.

“I go by gut and the bank balance.”

The scoreboard

The five numbers that tell the truth, on one page, every week.

Chosen quarter by quarter, built for your company, and yours for good. The written work is worth real money the day you sell.

04 / How it works

Diagnose first. The rest never stops.

DIAGNOSE First 30 days

We talk to your team and your best customers, and dig into the pipeline. It ends with the problems in writing and your leader named.

BUILD Ongoing

Strategy first, then playbooks, comp, and process, landing piece by piece where you can watch it fill in.

COACH A weekly rhythm

A standing rhythm with your leader, and regular working sessions with you. This never stops. It’s the heart of the whole thing.

THE GATES Quarterly, in person

A half-day review at your shop: what got built, what the team says, what’s next. Either of us can change course.

05 / Who it’s for

Nothing gets handed off. That filters who this works for.

This is for you if

✓You run an owner-led B2B company, past $5M, and you’re still the biggest driver of revenue
✓There are reps on payroll. What’s missing isn’t people, it’s the engine underneath them
✓You want to get better at leading this, not hand it to a stranger

It’s probably not if

✗You’re shopping for someone to take sales off your plate entirely. That’s a rental, and rentals end badly
✗You want leads, not infrastructure. We build the engine that makes leads pay off, but we’re not a lead vendor
✗You’d rather be agreed with than challenged. Comfort isn’t the goal. Clarity is

06 / The rest of the shelf

Fixed-price products, when you need them.

RailsYour CRM, built right.

HubSpot Sales Hub, mapped to how you actually sell. Built by a certified partner, not a free afternoon. Already on HubSpot and it didn’t stick? A rebuild is the same 30 days.

30 days · One flat number

HiringWe run the search. You make the call.

A sales hire chosen on evidence, not gut feel. No percentage of salary, no recruiter gone at signing, and the process stays yours to rerun on every hire after.

90-day window · One flat fee

Ramp90 days to a rep who runs.

New-hire onboarding with a written 30/60/90 and weekly coaching. You teach the product; we teach the selling.

90 days · Per rep, flat

Each one stands on its own, or bolts onto the Engine. One flat price, agreed up front, every time.

We build your sales engine.