SIDECAR

IFE

Updated Jul 17, 2026

Sidecar engagement status

The AE search is in moving along, the offer goes out in early August when we can land the right candidate, and your new account executive starts by early September with full ramp by early December. The playbook is delivered and approved, so the systems are ready before day one, and the onboarding plan and KPI framework land ahead of the start date. New on this page: the agent channel. Following the report and our conversations, Alex will own building out the independent rep network, scoped as a defined program with clear rules and a management cadence. We're starting it in late August, sequenced so the heavy lifting doesn't collide with the AE landing, with the channel fully operational by the end of October.  All dates and timelines for this specific project to be discussed over the next couple of weeks. 

AE Hire
Role foundation
Job description, role mandate, compensation plan and target candidate profile finalized
Complete
Posting live
Role is in market and applications are coming in
Complete
Short List Presented
Will meets the shortlist and selects the finalist
Target: Jul 31
Upcoming
Interviews
Target: Aug 7
Upcoming
Offer accepted
Terms finalized with the selected candidate
Target: Aug 18
Upcoming
New AE day one
Your new account executive starts
Target: Sep 1
Upcoming
AE Playbook
Playbook design and build
Sidecar developing the full AE playbook
Complete
Review and approval
Will and Alex review, revisions incorporated, final sign-off
Complete
Final playbook delivered
Ready before the new AE's first day
Complete
Onboarding and Ramp
Onboarding and training plan
Built from the approved playbook to drive the AE's first weeks
Target: Aug 14
Upcoming
KPI framework with ramp targets
Role KPIs with 30, 60 and 90 day ramp expectations
Target: Aug 21
Upcoming
Week 1 Onboarding
Orientation and core training delivered in the first week
Target: Sep 1
Upcoming
30-day checkpoint
Progress reviewed against ramp targets, plan adjusted
Target: Oct 1
Upcoming
60-day checkpoint
Pipeline building, performance reviewed against targets
Target: Nov 1
Upcoming
Fully ramped at 90 days
Running the playbook independently at full expectation
Target: Dec 1
Upcoming
Agent Channel
Pre-launch decisions settled
Territory and vertical rules, development budget for new territories, AE credit rule, and signing authority confirmed with Will, Theo and Austria
Target: Aug 21
Upcoming
Program scoped with Alex
Agent count target, priority verticals, weekly time commitment and monthly reporting agreed and written down
Target: Aug 28
Upcoming
Installed base mapped
First territories picked based on where IFE equipment is already running, so early agents earn parts commission while the machine pipeline builds
Target: Sep 11
Upcoming
Agent agreement ready
Standard agreement drafted and reviewed once by a lawyer familiar with agent commission law
Target: Sep 25
Upcoming
Target list built
Industry association membership active, rep directory searched, first outreach list of qualified firms assembled
Target: Oct 9
Upcoming
Outreach live
Alex in active conversations with the first target firms
Target: Oct 16
Upcoming
Channel Fully operational
Rules documented, management cadence defined, Alex running the program with monthly reporting to Will
Target: Oct 30
Upcoming

WHAT WE NEED FROM YOU

Will and Mark to discuss the milestones and deadlines for the agent channel.  These are for discussion purposes at this point. 

Questions? Reply to any email from Mark or John.