Better Revenue Decisions Start with Better Structure.
Side Car Pods are small, facilitated peer groups where owners and sales leaders pressure-test revenue decisions, spot gaps in their sales structure, and make clearer calls before mistakes get expensive.
You’re not getting advice.
You’re building judgment.
Why Pods Exist
Running a business is isolating.
You can’t fully think things through with your team.
You can’t be fully objective with people close to you.
And you can’t safely compare notes with competitors.
So decisions get made alone.
Or late.
Or emotionally.
Side Car Pods exist to give leaders a place to pressure-test revenue decisions with people who understand the weight of them and have no bias in the outcome.
The Bi-Weekly 60-Minute Pod Call
This is the core of the experience.
Every two weeks, your Pod meets for a structured 60-minute video session focused on real, current revenue decisions.
A typical call includes:
Quick context on what’s changed
One or two real decisions brought forward
Peer challenge and pressure-testing
Clear takeaways and next steps
Mark moderates every call, keeping things focused and pushing when answers get vague or too comfortable.
Access Between Calls
Pods don’t stop when the call ends.
Each Pod has a private group chat for time-sensitive questions, gut checks, and ongoing context between sessions.
Members also have direct access to Mark Cressman via text throughout the month when situations come up that can’t wait for the next call.
This isn’t constant noise.
It’s support when it matters.
Fit, Pricing, and Next Step
Pods work because they remove bias.
No one works for you.
No one is selling you anything.
No one benefits from your decision.
You get perspective from peers under similar pressure, plus a moderator whose job is to challenge thinking and keep the bar high.
Pricing
$1,000 one-time activation fee
$500 per month for 12 months
Pods are a fit if you:
Make revenue decisions
Want objective input
Value accountability over comfort
If this sounds useful, apply.
We’ll quickly determine if there’s alignment.