Meet Mark Cressman
Clarity is How Revenue Grows
I work with owner-led businesses and sales leaders who want revenue to grow faster and feel less chaotic.
Most are excellent at their craft.
Very few were ever taught how to structure sales, make clean revenue decisions, or scale without everything running through them.
That gap is where I work.
Why Side Car Exists
Side Car exists because the same problems show up again and again:
Sales living in the owner’s head
Follow-up breaking down
Growth slowing for unclear reasons
Decisions getting delayed or made emotionally
Most advice in this space is generic or designed to sell tactics.
Side Car is built to fix how revenue actually works.
How I work
I’m direct.
I challenge assumptions.
I push back when things don’t make sense.
I don’t let vague answers slide.
I won’t:
Nod politely
Tell you what you want to hear
Keep things comfortable to protect egos
That’s not attitude.
That’s how clarity gets created.
"Comfort isn’t the goal. Clarity is"
Who This Works Best For
Side Car works best for people who:
Want clarity more than validation
Are open to being challenged
Care about growing revenue the right way
It’s not a fit for people looking for shortcuts, hand-holding, or someone to “handle sales” for them.
That filter is intentional.
Next Step
If you want help growing revenue faster, with less chaos and more clarity, apply and we’ll quickly determine if there’s fit.